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John Jones steps down as Bira president, Karen Forret takes over

The Hereford retailer completes two years leading the British Independent Retailers Association as Wilkies' Karen Forret succeeds him.

Ondine VasseurNovember 10, 20265 min read0 views
An editorial illustration of a shop counter, a round forum table with two empty chairs, and miniature high-street storefronts.

John Jones, managing partner of Philip Morris & Son in Hereford, has stepped down as president of the British Independent Retailers Association (Bira) after completing two years in the role. Karen Forret, managing director and owner of Scottish independent multiple retailer Wilkies, succeeded him at Bira’s annual general meeting.

Bira works with more than 6,000 independent retailers across the UK. Jones said serving as president had been a great honour and described the past two years as challenging for independent retailers. He stressed Bira’s role in helping them achieve collectively what they cannot achieve individually.

He named the launch of the Bira Forum as his proudest achievement. The forum gives members a space to discuss issues, share challenges and access advice.

Despite pressure on the sector, Jones said he remained optimistic about the high street. He argued that people value the sense of place and community it provides, along with the knowledge and service offered by independent retailers. He added that genuine reform of business rates and an overhaul of planning rules were needed for the high street to thrive.

Jones also emphasised adaptation. He noted that Philip Morris & Son is 180 years old, but its current business bears little resemblance to its original form, and said evolving was key to surviving and thriving.

Bira chief executive Andrew Goodacre thanked Jones for his contribution and praised his leadership during a difficult period for independent retail. He described the forum as a lasting part of Jones’s legacy. Jones will remain involved with Bira as Forret takes on the presidency.