Stationery Icons, the 304-page illustrated hardback by Christopher Leonard-Morgan, has launched its first Christmas campaign. The book is being positioned as a distinctive gift for stationery enthusiasts, collectors and design lovers, with the campaign running through the festive season.
The promotional plan combines advertising on StationeryNews.net and PGBuzz.net with activity on Instagram and LinkedIn. Across those channels, the campaign highlights the brands, personalities and stories that make stationery an enduring interest.
The Christmas push follows encouraging sales at two London events: Open House at Stationers’ Hall on 20 September and the London Pen Show in Hammersmith on 10–11 October. The announcement said both events underlined the title’s appeal as a present, with customers buying copies for friends, family and fellow stationery enthusiasts.
The timing links that event feedback to the Christmas gifting period. The title is aimed at readers who already follow stationery brands as well as those seeking a present for someone with a particular interest in pens, notebooks or stationery shops.
Leonard-Morgan said the most encouraging signal was the number of buyers choosing the book for someone else. He observed that many people know someone with a favourite fountain pen, a treasured notebook or a strong pull toward stationery shops. According to the author, the book gathers the stories behind the brands those readers already value, creating a volume they can enjoy and return to over time.
The campaign also extends to the 100 brands featured in the book. They have been invited to celebrate their inclusion through their own social-media channels and customer communications, a move intended to spread awareness among stationery enthusiasts around the world. This gives the promotion a partner-led dimension alongside the advertising and social-media activity. The approach allows featured companies to add their own voices to a campaign built around the book’s central advertising and social-media work.
Richard Webb, publisher at Narrative Media, said stationery inspires a notable degree of affection and loyalty. He argued that the book’s distinctive quality is the breadth of its stories, which span six centuries of ingenuity, entrepreneurship and design. Webb added that the campaign gives featured brands an opportunity to share their own stories with customers and followers, extending the interest created by the wider promotion.
The first edition has an initial print run of 1,000 copies and is priced at £80. Orders are available directly through the book’s dedicated website, with the title presented as a premium Christmas gift.