The Little Sock Company, a Hertfordshire-based children's brand, is running a Christmas campaign aimed at keeping babies' and children's toes warm. Called No More Cold Toes, the initiative commits the business to donating a pair of socks to a baby or child in need for every order it receives, with the campaign running in the weeks before Christmas.
The company was founded in 2018 by Katie Saunders, a mother of three. It set an initial goal of donating 6,000 pairs by Christmas. That target has already been surpassed, and the business has raised its goal to 10,000 pairs. The pledges are tied to customer orders, so the number of donated pairs grows as orders are placed during the campaign.
Three partners distribute the donations
To reach families around the country, the brand has partnered with three organisations: Little Village, Baby Bank Alliance and Baby Basics UK. All three support families experiencing hardship, and the company says the partnerships help distribute the donations to the babies and children who need them most.
The company says it has built the business without outside investment, and Saunders has said she is keen to use its success to make a positive difference. With Christmas approaching, The Little Sock Company says it hopes the campaign will encourage customers to help bring a little extra warmth to children in need this winter.